embrace Tool A: Ecocanvas: Circular Business Model Prototyping
The aim of this tool is to prototype your circular business idea. A prototype is an early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from.
Starting form the problem / need that you have identified and intent to solve, continue with defining customer segments until reaching the unique circular value proposition.
Reasons to use this tool?
It addresses Start-ups or SMEs that...
...are still “crafting” the idea. Some of the blocks are not clear enough.
...followed the EMBRACE process and they have generated a new proposal to be assesse
...are still validating hypothesis and there are serious doubts about some aspects of the business proposal
...want to play and perform a quick exercise to think about their circularity level.
You can find out more about the toobox here!